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Most Fashionable Football player Ruben Schaken launches his own "Men's & Boys" Fashion wear.

Together with a team of young fashion designers, graphic designers and a super production team he started working hard to interpret his own vision of fashion from A to Z in a private label called "By Chess". Measuring a unique style to the collection, "Urban Chic Wear" and offers all the key items which every cool, outgoing boy or man should have in his wardrobe.

As a fashionable man and father of 3 sons Ruben got inspired to launch a men's collection as well as a boys collection. The first men's and boys collection consists of raw denim jeans and basic shirts. Also, the collection consists of multiple awesome denim items. Real must haves!